Image of a business working environment

In this session, academic speakers from Brunel University London, University of Exeter and City, University of London will introduce the UK’s Business undergraduate degree and MBA programme such as Finance & Accounting, Digital & Social Media Marketing, and how this qualification leads you to a global career. What’s more! A panel of current students will also be sharing their university lives and giving you insider information on what it is like to study as a Business student in the UK!  

After the presentations, participating institutions will be providing further information about their schools, course offering, and scholarships opportunities etc. in individual Zoom breakout rooms. So, if you are planning to apply to any of the institutions, don’t forget to get your questions ready! 


10.30 GMT Webinar begins
10.35-11.30 GMT

Expert Panel Discussion         

  • Challenges and opportunities for investment profession 
    by Professor Bill Peng, University of Exeter  
  • Introduction to Branding: What is a brand
    by Dr Michael Heller, Brunel University London 
  • Master and MBA options in the Heart of London  
    by Jingshi Liu, City, University of London 
  • Q&A (10 minutes)
11.30-11.55 GMT

Students Sharing 

A day in my life at my university  

  • Nicola Lai (Hong Kong), BSc (Hons) Marketing & Management, University of Exeter   
  • Echo Xi (Mainland China), MSc Marketing, Brunel University London
  • Wanrong Xie (Mainland China), BSc (Hons) Business Management, Digital Innovation and Entrepreneurship, City, University of London  
  • Q&A (10 minutes)
11.55-12.15 GMT

Breakout sessions  

  • Online Open Session: Studying at Brunel University London 
  • Online Open Session: Studying at City, University of London 
  • Online Open Session: Studying at University of Exeter 

Speaker Profile

Professor Bill Peng  
Associate Dean (MSc Programmes), Associate Dean (Global) (interim) 
Associate Professor of Accounting and Finance  
University of Exeter 

Dr Peng manages a diverse and evolving portfolio of postgraduate-taught programmes. Before joining academia, Dr Peng worked in financial services audit and is CFA® charter holder. He currently teaches modules in Corporate Finance and has also taught Financial Accounting, Management Accounting and MSc dissertation modules. Bill’s research interests are in market-based accounting and equity valuation. [Profile]

Dr Michael Heller 
Divisional Lead / Reader – Marketing in Business School 
Brunel University London 

Dr Michael Heller is a business and marketing historian whose main areas of research cover the history of office work, the history of company magazines and internal communication, the history of public communications, corporate communication, and corporate and product branding. His work has been published in the British Journal of Management, European Journal of Marketing, Enterprise and Society, Business History and other leading management and business history journals. [Profile

Jingshi Liu  
Lecturer of Marketing  
Bayes Business School  
City, University of London 

Jingshi is a lecturer of Marketing at the Bayes Business School, Faculty of Management. She teaches Digital Marketing and Social Media in the undergraduate and MBA programs, and has taught Technology and Marketing in the Master of Marketing, Strategy and Innovation program. [Profile]