Department of International Trade Promotion has been recognised as one of the most energetic units under the Ministry of Commerce of Thailand working proactively to support and promote products and services of Thailand. 

In 2012, British Council and Department of International Trade Promotion (DITP) jointly shared their mutual goals in presenting the Young Creative Entrepreneur (YCE) - British Council’s new global initiative awards that recognized the importance of entrepreneurs in creative and cultural industries.

It championed those who find new ways, test new ideas and models of production, distribution and consumption for economic and social impact in their local and global communities.

Winners of YCE from all around the world also took part in the programme, building an active alumni network in the process and seeing the creation of new collaborations and business between the UK and their countries. 

In Thailand, “Fashion” was introduced as the first sector in this scheme’s completion. Out of the 23 applications received, 6 applications were shortlisted based mainly on their written applications and samples of their work that clearly demonstrate their creativity, entrepreneurial skills and ability.

The shortlisted applicants were also given opportunity to make a short presentation to the judging panel about their work in the context of Thailand’s fashion industry and address questions related to entrepreneurial ability, leadership, market awareness and understanding, innovation and their ability to network with the UK/globally.

The winner of YCE 2012 was Pimnutchaya Liptawat- Owner, Managing Director and Creative Director/Designer of DusktillDawn, a Bangkok-based, fashion brand, presented both women’s and menswear that combines theoretical design with practical functionality. The brand has been highly influenced by Pimnutchaya’s interest in philosophy, conceptual design and art.

See also