Dr Ake Pattaratanakun

University of Cambridge 

Professional Achievement Award Finalist 

Dr Ake Pattaratanakun is one of the most reputable experts on sustainable branding. His consulting experience includes the Ministry of Finance, Tourism Authority of Thailand, Krungthai Bank, SCG, and AirAsia. His main role is to implant a mindset of social responsibility into the brands. His academic works appear in several of the world’s top-tier journals and “Marketing Genius” is one of the best-selling books of all time (Chulalongkorn Press, 2018). His studies at Cambridge University led him to conclude that social sustainability, not just business success, is central to brands. Accordingly, Dr Pattaratanakun plays a vital role in sustainable branding in the region.

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