Balancing Commercial and Social Objectives in Social Enterprise
On 24 July 2015, Bob Doherty, Professor of Marketing at The York Management School, University of York and former Head of Sales and Marketing at the world’s leading social enterprise, Divine Chocolate, is kindly facilitating a workshop on the management of both social and commercial objectives of social enterprise to ensure sustainability.
Previously held with the Social Enterprise London Leaders Club, this workshop received great reviews from the Big Issue, Greenwich Leisure, Early Years Foundation, to name a few. According to them, the workshop is excellent and explains exactly why they have managed to establish, grow and maintain performance over the long term.
Only 40 seats are available and provided on a first-come first-served basis.
9:30 - 10:00 Registration
10:00 - 11:00 Bob Doherty (University of York) The Management of both Social and Commercial Objectives in Social Enterprise
11:00 - 11:30 Quick questions then refreshment break and networking
11:30 - 12:15 Group work: Identifying challenges and tensions from competing objectives
12:15 - 13:15 Lunch/networking
13:15 - 14:00 Group feedback from Challenges exercise
14:00 - 14:45 Group work: Mechanisms for managing the challenges
14:45 - 15:00 Afternoon Tea
15:00 - 15:30 Group Feedback
15:30 - 16:00 Summary and wrap-up