Marketing Manager, English
The purpose of this role is to support the Head of Marketing, English in the development and implementation of the country marketing strategy for English and plans for the country, ensuring alignment to the cluster/regional and global marketing strategy and brand, and to work in partnership with SBUs to ensure that country marketing programmes enable required business targets.
Details
| Reference number | THA-MC-0050 |
|---|---|
| Location | Bangkok, Thailand |
| Salary | Pay Band 6/G (From THB 51,979 to THB 74,256 Gross per month) |
| Duration | Indefinite |
| Closing date | Thursday 13 February 2020 |
Role overview
ABOUT THE DEPARTMENT/TEAM
Marketing at the British Council is a strategic function which drives awareness, understanding and engagement across our diverse audiences. We use insight, knowledge and analysis of our market and our customers to help engage them with the British Council’s international cultural relations mission, our products and services in the most impactful and effective way. We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and prove the impact of what we do.
WHAT YOU WILL BE DOING AND WHY
The purpose of this role is to support the Head of Marketing, English in the development and implementation of the country marketing strategy for English and plans for the country, ensuring alignment to the cluster/regional and global marketing strategy and brand, and to work in partnership with SBUs to ensure that country marketing programmes enable required business targets.
WHAT IS INTERESTING ABOUT IT
A marketing role at the British Council under the English business unit provides you with the opportunity to understand how the English Language market works in Thailand. The English Language market is a fast changing one and one will have to move in a fast pace. This provides valuable exposure for applicants who wish to gain experience in consumer marketing in a unique market. You will also work in an energetic and open-minded team where new ideas are always being discussed and encouraged to try them out.
WHAT WE ARE LOOKING FOR
- Experience in a lead marketing role in areas of integrated marketing communications, branding, digital and PR
- A proven track record of developing annual integrated marketing plans based on data and market insights
- Hands on experience in delivering marketing campaigns as well as evaluating the performance of the campaigns and apply learning for refining future campaigns
- Experience in developing/creating social media content and social media platform management
- Preparing forecast and monitoring budgets
- Relevant external professional organisations e.g. CIM, Melcrum, GCN, CIPR, WOMMA etc. (or equivalent experience in relevant discipline)
- Fluency in both Thai and English