Can your teams present complex information clearly and concisely? How well do they adapt tone and messaging to influence key stakeholders? Do your organisation’s business documents have a strong call to action? Persuasive enough to get the response you need?

This course takes your employees’ existing business writing skills to a higher level, enabling them to craft more complex and challenging texts. Your teams' writing will be easily understood, have a stronger impact and better connect to readers. Overall, your organisation will be able to gain wider approval and boost its professional image through highly effective writing techniques.

Objectives

  • Fine-tune content and tone of written communication to strategically engage diverse stakeholders in a range of contexts
  • Communicate complex information clearly and concisely in writing so it is accessible to the audience
  • Adapt the content, structure and tone of constructive feedback to increase acceptance and action

Benefits

  • Participants will demonstrate credibility, increase connection and achieve their goals through effective complex and challenging business documents
  • Stakeholders will feel valued, easily understand complex written documents, and be inspired to take appropriate and timely action
  • Your organisation will project a credible, engaging and personal image through writing that connects with stakeholders and builds relationships

 

Workshop outline

Advanced business writing essentials

  • Evaluating your practices as an advanced business writer 
  • Setting personal goals 

Writing for different communication preferences

  • Identifying your and others' reader preferences 
  • Writing for different preferences

Strategically planning written communication

  • Using a planning tool to strategically analyse written communication contexts 
  • Planning relevant and engaging messages 

Tone in business writing

  • Understanding the impact of tone on the audience 
  • Selecting an appropriate tone for your audience 

Communicating complex information in writing

  • Following a process to communicate complex information 

Writing to engage your audience 

  • Editing writing for reader engagement
  • Using strategies for reader engagement 

Writing constructive feedback

  • Selecting a feedback approach
  • Writing constructive feedback 

Advanced business writing mini-clinic

  • Evaluating business writing for clarity, credibility and connection 
  • Goal setting and action planning 

Who should attend?

The Common European Framework of Reference for Languages (CEFRL) is an international standard for describing language ability.

  • Developing level course: take your skills to the next level
  • Experience: strong establishing level skills or completion of Business Writing Skills 1
  • Minimum advanced (C1) level English 

Why choose us?

Find out why you should choose us and how we deliver our workshops face-to-face or online. 

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